Develop a proposal presentation (brief) for a smart phone application.

Include the following:

• Problem Statement

To get that information, you will have to involve those who are affected by the problem with the following methods:

  • Interviews
  • Experimentation
  • Observed events
  • Research

A good tip is to maintain easy to understand language and avoid jargon when you write your problem statement.

• Provide background information

  • Why is this proposal necessary? 
  • Outline what led to this plan
  • Discuss the history of the project
  • Address similar issues in the past

 

• Understand your goals and expected outcomes

  • In a few sentences outline the goals of the proposal

 

• Propose deliverables

Your deliverables might include:

  • User Research
  • Personas
  • User Flow
  • Experience Maps
  • Use Cases
  • Storyboards
  • Market Research
  • Design
  • Moodboards
  • Sketches
  • Wireframes
  • Prototypes
  • Testing
  • Quantitative 
  • Usability Reports
  • Analytic Reports

Here are some resources to check out:

How To Create A Customer Journey Map
https://www.youtube.com/watch?v=mSxpVRo3BLg

Wireframing for UX: What it is and how to get better at it
https://www.youtube.com/watch?v=8-vTd7GRk-w

Better User Research Through Surveys
https://www.youtube.com/watch?v=bi2JMRpL9Ik

Information Architecture Guide: The Beginner’s Guide to Information Architecture in UX

This is an informative article by Adobe about Information Architecture.
https://xd.adobe.com/ideas/process/information-architecture/information-ux-architect/


02_UX-Proposals